Competitor and Aspirant Sites

The Competitive Landscape

As part of our investigation in the Tech Roadmap, we compared the sites of 19 competitor sites and 4 aspirant sites. This review helped us identify trends and common tools among TTU's peers.

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Competitive Landscape

Sites Included in Competitive Audit

Competitor sites (Texas Public R1 Institutions + Western & Central Southern State Flagships) were identified in a preliminary survey and questionairre with Marketing and Communications leadership. Aspirants were schools/sites discussed during the audit process that solve a particular problem well, are good content strategy examples, or otherwise aspirational.

Texas Public Institutions (R1)

Texas A&M
Texas State University
University of Houston
University of North Texas
University of Texas at Arlington
University of Texas at Austin
University of Texas at Dallas
University of Texas at El Paso
University of Texas San Antonio

Western & Central Southern State Flagships

University of Arizona
Arizona State University
University of New Mexico
University of Colorado Boulder
Univeristy of Colorado Denver Aurora
Colorado State University
University of Oklahoma
Oklahoma State University
University of Arkansas
Arkansas State University

Aspirants

Vanderbilt University
Massachusetts Institute of Technology (MIT)
Loyola University
University of Tennessee Knoxville

Competitive Audit Data

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