A brief intercept survey ran on the site in May 2025. The survey consisted of five quick questions to identify the audience and learn what they are there for.
Survey Responses
A majority of the respondents were parents or guardians. This is most likely due to the timing of the survey as it went out during the graduation period where people were looking for campus information. Launching the survey at another time may yield a different demographic breakdown.
Outside of "something else", the number one item people were searching for was tuition information followed by academic information. This falls in line with our other research. A future survey should have an open response to identify potential other visit reasons like "graduation information."
This question serves as a baseline for future surveys. It is good that the majority response was able to find the information they were looking for but we want to improve the other numbers. The next survey should have a longer delay time in order to give visitors a longer time to find (or not) the information they were looking for.
"I googled directly for the page I wanted."
Survey Responses
We asked visitors for their opinions on what was the least helpful or confusing aspects of the website. Their open responses are as follows:
Survey Responses
We asked visitors how they would make improvements in order to make their website experience better.
Survey Observations
Based on the survey responses, we made these observations and recommendations:
“Content” overall is a reoccurring theme in the feedback. Specifically, users mention outdated information, unexpected information, or just simply too much information.
During the period the survey was live, the largest group of respondents were parents/grandparents/guardians. Since this group tends to be older, it isn’t a surprise there were more accessibility related feedback.
TTU should consider how the bright color in the red is used, how the navigation works, and the website displays for mobile devices in the next generation of the website.
By percentage, the respondents indicated they were interested in:
This response aligns with other data that we’ve collected in the audit and also aligns with our in-person sessions as well.
There were many comments, mostly from current students and parents, about the many different portals that are available. Specifically, the names of the portals seem to cause confusion about their content and what purpose they serve.
While TTU does not differ from other universities and their vast ecosystem of internal systems, we should consider simplifying how your audiences find and log into these platforms.
